Caleb Folan

Tension

A sportsman turned massage therapist wanted a promotional film that didn’t just look good but felt good. Taking cues from Caleb’s personal narrative through interviews and digging deeper into to his story, we used this as a base to craft a film which encompassed him. A script was developed and the visuals were chosen to echo the vibe of Caleb’s intentions and motivations for turning his hands, literally and metaphorically, to massage therapy.