Defining Quality

Ozurdex

The film questions what defines quality. We see a set of three traditional craftspeople – watchmaker, carpenter and seamstress – working with the skill and detail required for bespoke manual production. The VO asks ” What defines quality?” going on to question what attributes we seek: that something feels good? looks good? etc. It concludes that quality is “objective, not subjective” as the film continues to contrast manual crafstmanship with Allergan’s precise, automated, mechanical production line, where human factors – ie: variance and room for error – are eliminated. We see an energetic flurry of robotic arms, inspection cameras and conveyor belts manufacturing products with predictable precision. The VO defines quality as predictable, reliable, delivering consistent results. We see a brief product shot then zoom out from the eye to a medium shot of the patient as the VO concludes that “Quality matters. To us. To you. To our patients.”

Client: Allergan
Format: Online Content / Event Opening Titles

“When we think of something as reliable, we call for results, that work not once, but every time.”

Allergan

SELECTED STILLS

CREDITS

Director
Zsolt Sandor

Collaborating Production Company
Earl Films

Project Manager
Tim Earl

Cinematographer
Adam Lyons

Art Director
Francesca Hotchin

Narrator
Adrian Fear

Watchmaker
Jasdeep Panesar

Seamstress
Jenny Cook

Carpenter
Humble Wood

Editor
Zsolt Sandor

Colourist
William Lyons

VFX
Blackbox

Designer
Francesca Hotchin

Sound Mix/Sound Design
Howard Carter