The film questions what defines quality. We see a set of three traditional craftspeople – watchmaker, carpenter and seamstress – working with the skill and detail required for bespoke manual production. The VO asks ” What defines quality?” going on to question what attributes we seek: that something feels good? looks good? etc. It concludes that quality is “objective, not subjective” as the film continues to contrast manual crafstmanship with Allergan’s precise, automated, mechanical production line, where human factors – ie: variance and room for error – are eliminated. We see an energetic flurry of robotic arms, inspection cameras and conveyor belts manufacturing products with predictable precision. The VO defines quality as predictable, reliable, delivering consistent results. We see a brief product shot then zoom out from the eye to a medium shot of the patient as the VO concludes that “Quality matters. To us. To you. To our patients.”
Not since the infamous 1913 Alpine Trial with the legendary Silver Ghost, has a car embarked on such an epic ordeal. The super-luxury Cullinan will take on a multitude of punishing terrains and altitudes—all in the public eye with Cory Richards of National Geographic. From Scottish highlands, to Arabian deserts. From Austrian mountains, to the epic landscapes of the United States. Cullinan conquers three continents and 12,000 miles of the world’s toughest terrain to showcase its supreme capability – in partnership with National Geographic.
Let the Final Challenge begin.
The message for the campaign was for students to ‘not waste the memories of a lifetime sorting bills and chasing payments’. By using Glide they can go live their best #SharedLife.
Anonymous Recordings is the alter ego for a global network of high-profile artists / writers / producers embracing the freedom to create without identity. The film infuses a rebellious attitude with the image of a commercial grade production music label to appeal to people who respect passion, not profile.